Summer is upon us! The upcoming months will bring in the season of backyard barbeques, longer days, shorts and flip flops, and plenty of outdoor events to entertain and delight us. As a business owner, the new crop of outdoor events will create a wellspring of advertising opportunities. Your business is your lifeblood, so you want to make sure you take advantage of every opportunity you come across to promote it. This summer, it is worth it to invest your time in setting up a stand at outdoor events. However, there are some ways that are better than others to accomplish this. In our previous blog, we began to go over ways to maximize your ROI from setting up a stand at an outdoor event. In this blog, we will continue the list.
A person wandering by your stand may observe your colorful custom tent and be intrigued, but with so much going on during this outdoor event, it takes more than aesthetics to make your brand memorable. Particularly with busier events, it is important to engage attendees so they remember you. One way to do this is by giving away promotional materials. One survey indicates that 88 percent of people who receive these types of products remember the advertiser who gave it to them. Your giveaways will be particularly impactful if you bring the outdoor theme into them. For example, giving away sunglasses with your branding will provide necessary relief to attendees who forgot their shades that day. Alternatively, you could offer fans or small bottles of sunscreen featuring your branding.
Another way to attract more attention for your booth is to make it more interactive. For example, if you are a massage therapist, you might set up a massage chair and offer five-minute massages as a way to demonstrate your skills. Alternatively, you may consider setting up a game or raffle at your stand. You can draw inspiration from carnivals to promote your business in an interesting way. For example, featuring a carnival game such as a ring toss with items that feature your brand is a way to draw participants in and make you stand out from the crowd. If you choose to give away prizes, whether to those who win games or raffles, make sure what you give away is both appealing to your target demographic and affordable for you. While your customers may be over the moon to win a new laptop, for example, it is highly unlikely that you will see even a quarter of its cost returned to you through their business. Opt for something inexpensive, yet high-quality and practical, such as a nice water bottle with your branding or a small backpack.
Are you trying to make the most out of the outdoor events in your area this summer? Then you need a custom tent or canopy to set your brand apart from the crowd. When you’re looking for advertising solutions, shop Impact Canopy. Our custom tents, canopies, banners, flags, inflatables, and more have generated business for thousands of customers. Shop our branding solutions to learn more about what we can do for you!