When you are working a trade show, a great way to attract business to your stand is by promoting a giveaway. After all, who doesn’t love free stuff? However, some giveaways are more effective than others. Read our tips here for ideas on how to make the most out of your tradeshow giveaway.
Consider your audience
When choosing what to giveaway for your promotion, first think about your audience. Who is it that you want to attract to your stand? Once you know that, you can figure out a way you can give away to attract their attention. Make sure that this item is particularly attractive to your target demographic and isn’t going to attract too general of an audience. For example, some companies will give away iPads, which attracts a big crowd, but not necessarily the audience they are looking to reach. It is better to choose something that will catch the attention of someone who will actually find your business appealing to frequent later.
Think about your budget
For a giveaway to be effective, you want a quality product, of course. However, for a giveaway to be worth it, it must be cost effective. You don’t want to invest a ton of money into something that is not going to pay off in leads and customers. No one is going to enter a giveaway for something cheap, but at the same time, you shouldn’t break the bank.
Represent your brand
Next, when you are considering what to give away, think about its relevance to your brand. For example, if you are a pet supply company, you might consider giving away an invisible fence system.
Establish metrics of success
One of the most important steps to your giveaway is determining the goal. Be specific about exactly what you accomplish. How many leads do you want to generate? Once you know that, you know how to measure the success of your giveaway. This will enable you to know whether a giveaway is worth it for your business, and how you can improve on that model.
Promote your giveaway
Take advantage of your giveaway by using it to cause a buzz about your business. Print out flyers, promote it on social media, and consider installing custom flags around the event to generate conversation about your giveaway. The more people participate, the better the payoff for your business.
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